Art Direction / Concept / Campaign
Some chase style. Others create their own. Ultimate Ears DROPS is for those who understand every choice is a reflection of themselves. Our launch creative captures the bespoke, intimate fit, and personal service of UE DROPS through a behind-the-scenes look at our earbuds. Our campaign spans social channels, web, email, and paid ads for a full-scale digital launch of these first-of-its-kind earbuds.
Brand: Ultimate Ears / Role: Art Director
Agency: Stone Strategy Design / Creative Director: Shanna Polesovsky / Copywriter: Patrick O’Boyle / Producer: Lucy Fisher
Lifestyle Photographer; Videographer: Brien Hollowell / Product Photographer: Daniel Alfonzo / Editor: Jon Giehl / Hair: Madison Wade / Makeup: Katelyn Simkins / Wardrobe: Caroline Miller