Plant Based Cheese Launch

Art Direction   /  Concept   /  Video    /   Photography   /  Sales Tools

During the COVID-19 pandemic, how could So Delicious give retailers the opportunity to experience our latest innovation of dairy free cheeses? We were asked to make cheesy sales tools, but we couldn’t swallow that. Instead, we developed a toolkit, complete with hand delivered (and sanitized!) ingredients and recipe cards. Then we paired it with a series of videos that are part cooking tutorial, part foodie goodness, allowing buyers to see, touch and taste the deliciousness themselves.

Client: So Delicious Dairy Free / Role: Art Director

Videography + Editing: Tyler Garn Film & Post / Photography: Jake Holschuh