Beyond Delicious Content Series

Art Direction   /  Concept  

So Delicious partnered with James Beard Award Winning Chef Alon Shaya to develop recipes that went beyond an ingredient list. Shot remotely during the pandemic lockdown, we created a four-part IGTV series that took viewers on a journey through Shaya’s culinary history, crossing borders and decades to serve up delicious inspiration for suddenly-at-home cooks. Each video digs into themes that align with So Delicious’s and Shaya’s values, including sustainability, family, inclusivity, and food’s history. 

Client: So Delicious Dairy Free / Role: Art Director

Copywriter: Jill DeBaise / Executive Producer: Chris Leavell / Producer: Lucy Fisher
Videographer: Christopher Roberson / Editor, Sound Design: Tyler Garn / Motion Graphics: Kegan Sovay